At any given moment, 108 million people in the U.S. are on a diet. To consider just one population, 91% of college women report dieting, either currently or in the past. And every week seems to bring a new diet, a new magic formula promising not only weight loss, but also the fulfillment of all our hopes and dreams.
Yet despite ample research demonstrating that the most predictable final outcome of dieting is weight gain, we persist at dieting, convinced that this approach will be the one. In addition to weight gain, dieting predicts, for some individuals, the onset of eating disorders such as anorexia, bulimia, and binge-eating disorder, as well as obesity, and all the health issues commonly associated with it.